The Story of Nornleaf

Nornleaf was created to answer one powerful question: How do we help people and organizations grow in ways that last?

After years of work in HR, L&D, and strategy, we built Nornleaf as a place where purpose meets practicality.

Values (Threads We Follow)

At Nornleaf, our values guide everything we do. We lead with wisdom, grounding every decision in experience and foresight. We operate with integrity, showing up with honesty, consistency, and follow-through. We believe in the power of connection because real, lasting change is built on strong relationships. We bring clarity to the complex, helping teams see the path forward with confidence. And we drive momentum, turning intention into action and growth into lasting progress.

These values aren’t just principles—they’re how we work, how we lead, and how we help others move forward.

- Wisdom: Root decisions in experience and foresight.
- Integrity: Show up with honesty and follow-through.
- Connection: Prioritize the relationships that make change sustainable.
- Clarity: Make the complex feel simple.
- Momentum: Growth is movement — we help you move forward.

Our Founder - Casey C. Van Camp

Casey is a visionary leader and systems strategist with over two decades of experience transforming organizations through the power of talent, leadership development, and operational clarity. As the Founder of Nornleaf, Casey brings a rare combination of executive presence, deep analytical capability, and human-centered insight to help organizations grow with purpose and adaptability.

A recognized expert in end-to-end talent strategy, Casey has led workforce development and HR transformation efforts for some of the nation’s most complex institutions—including the U.S. government, Fortune 500 companies, and global consulting firms. His impact includes directing multi-million dollar programs, building high-performing leadership pipelines, optimizing learning ecosystems, and creating data-driven strategies that elevate performance and engagement across the board.

Casey’s approach is anchored in strategic foresight and operational empathy. He has successfully managed enterprise learning transformations, improved readiness across federal systems, and designed scalable leadership academies, all while maintaining a core commitment to equity, inclusivity, and results that matter.

He holds a master’s degree in Human Resources from Penn State University, a bachelor’s in Management and HR from Utah State, and a graduate certificate in HR Leadership from the University of Virginia. He also holds certifications as an SHRM-SCP, Lean Six Sigma Black Belt, in analytics, and numerous others.

As the driving force behind Nornleaf, Casey partners with mission-driven teams to design people-first strategies that fuel innovation, strengthen culture, and future-proof talent.

His mission is simple but profound: empower people, enhance systems, and ensure that growth is not just possible, but sustainable.